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Winning in Emerging Markets

Asia House

Wednesday, December 5, 2012 from 8:00 AM to 9:30 AM (GMT)

London, United Kingdom

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Winning in Emerging Markets

Hosted by McKinsey & Company


By 2025, more than half the world's population will have joined the consuming classes, driving annual consumption in emerging markets to $30 trillion.  CEOs recognise that winning in these markets is the key to long-term growth.  Yet the largest companies headquartered in developed economies derive only 17 per cent of their revenues from emerging markets - even though these markets currently represent 36 per cent of global GDP, and are likely to contribute more than 70 per cent of global GDP growth between now and 2025.

While no single formula can guarantee success, there are a number of disciplines and capabilities that global companies must master to compete effectively.  Yuval Atsmon, a partner in McKinsey & Company in London, will lead a discussion on this topic.  He recently returned after six years in Shanghai where he was helping retail, consumer goods and other companies navigate China's rapidly changing economic landscape.

The August 2012 report "The $30 Trillion Decathlon" distils some of its recent thinking on consumer behaviour in emerging markets and the extent of the opportunities there, not just in China but across Asia and elsewhere.

 

http://www.mckinsey.com/features/30_trillion_decathlon

 

08.00 for 08.30-09.30

Asia House

63 New Cavendish Street

London W1G 7LP

 

When & Where


63 New Cavendish Street
W1G 7LP London
United Kingdom

Wednesday, December 5, 2012 from 8:00 AM to 9:30 AM (GMT)


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Asia House

Asia House, the leading pan-Asian organisation in the UK, exists to build dynamic links with Asia, important now more than ever. By providing unique insights into culture, policy, business and education, Asia House promotes informed understanding and the mutual exchange of ideas, building stronger relationships between the diverse communities of Europe and Asia.

Asia House is a non-profit, non-political organisation.

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